Mr. Uthit Limsakul, director of the TAT Krabi office, recently stated that the TAT Krabi office, in collaboration with the Krabi Municipality, conducted the Krabi Music Coffee event to promote tourism and to increase sales of brand-name coffee in the Krabi region.
Krabi as a province. has a relatively big number of coffee producers, and it can be noticed that coffee shops in the Krabi area and in particular c offee drinkers are familiar with a variety of well-known coffees, From the Lam Thap District in the province of Krabi, there is civet coffee as well as many more.
As a result, the TAT Krabi branch is encouraged that coffee shop operators have committed to improve both the flavor and environment in the restaurant, thereby producing a pleasant place to relax and drink.
This might be another strategy to promoting tourism and also allowing small enterprises to earn a consistent income after having issues with COVID-19 for a long period.
Mr. Uthit also stated that there has been a movement in the field of Event Marketing for enterprises in Krabi town in terms of building an atmosphere for tourism in the communities of Krabi province. That is, a distinctive demonstration of Krabi province cultural tourism that involves coffee that is TI or is a geographical indicator of Krabi province.
it is in the tale of tourist products that will be created in the story of Coffee Journey in the future as well as to stimulate in the topic of tourism. Tourists who love coffee will travel in and will be able to unwind, sit, and sip coffee in a variety of businesses where they can enjoy both the environment and the variety of flavors.
