Nestled in the heart of Krabi Province, the vibrant Nuea Khlong District has come alive with an enticing celebration of delectable cuisine. The highly anticipated local food festival, under the catchy slogan “Good food, good food, delicious food,” has kicked off, captivating the taste buds of visitors from far and wide. Set against the picturesque backdrop of Cheng Shui Cho Su Kong Shrine, located in the bustling Nai Market, this three-day extravaganza showcases the culinary prowess of 144 renowned restaurants.
Presiding over the grand opening was the esteemed Mr. Somchai Hanphakdee Patima, Deputy Governor of Krabi Province, who journeyed to Nuea Khlong to lend his presence and support to the event. Spearheading the Nuea Canal Local Food Promotion Project, Mr. Patima, along with Mr. Pongpol Saiseng, the Mayor of Nuea Khlong Subdistrict, joined hands with community leaders and restaurant operators to organize this gastronomic affair. Their shared vision is to bolster tourism within the community, casting a spotlight on the cultural identity and traditional way of life of the Nuea Khlong market.
The Nuea Khlong District is a melting pot of three vibrant cultures: Thai Buddhist, Thai Chinese, and Thai Muslim. Over the years, these communities have coexisted harmoniously, contributing to a rich tapestry of culinary treasures. The local inhabitants have embraced food as not only their main source of income but also a cherished heritage. However, some traditional delicacies have faced the threat of extinction due to a lack of successors and marketing challenges.
Compounding the situation, the global outbreak of the COVID-19 pandemic dealt a severe blow to restaurant operators in the past three years. Fortunately, with the gradual easing of disease prevention measures and the resurgence of tourism, visitors are once again flocking to Krabi province. The Nuea Khlong District Market has become a haven for food enthusiasts, providing an opportunity to relish mouthwatering dishes while paying homage to the sacred treasures of the area. The local community hopes that this resurgence will rejuvenate the local economy, providing a much-needed lifeline for restaurant operators and encouraging tourists to savor a diverse range of culinary delights and purchase iconic souvenirs at affordable prices.
The centerpiece of this remarkable food extravaganza is the Nuea Khlong Local Food Promotion Fair, showcasing a tantalizing array of delicacies under the banner of “good food, good food, delicious food over the canal.” Joining the festivities are not only restaurant entrepreneurs but also dessert shops and stores featuring One Tambon One Product (OTOP) offerings. With 144 participating vendors, the event promises to be a culinary paradise for attendees.
Embracing the essence of this unique occasion, Mr. Somchai Hanphakdee Patima, the Deputy Governor of Krabi, emphasized the festival’s role in introducing the exceptional flavors and local identity of Nuea Khlong District to both Thai and international visitors. The event serves as a platform to showcase the very best the district has to offer, shedding light on its distinctive culinary traditions and cementing its reputation as a culinary destination worth exploring.
Commendably, the Nuea Klong Subdistrict Municipality recognizes the significance of promoting local travel and preserving the region’s distinctive cultural heritage. The festival serves as a catalyst for stimulating the local economy, providing a dynamic synergy between cultural traditions, travel promotion, and economic growth. It stands as a pivotal moment in public relations, inviting tourists and the general public alike to embark on a delightful journey of discovery, uncovering the goodness and gastronomic delights that await in Nuea Khlong District. With hopes of drawing an ever-increasing number of visitors, the festival lays the foundation for a bright future where Nuea Khlong gains wider recognition as a culinary haven and a must-visit destination.


