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Miss Universe Thailand 2024 Launches with Pha Khao Ma Fashion

The first night of the “Miss Universe Thailand 2024” retreat kicked off with grandeur in Hua Hin District, Prachuap Khiri Khan Province. Forty contestants attended a special welcome dinner with the theme “Pha Khao Ma” at Amari Hua Hin Hotel on June 27, 2024. The event was attended by the Governor of Prachuap Khiri Khan Province, Somkid Jatumanon, City Director Nachaphat Shinawatra, and Amari Hua Hin Hotel executives.

The evening began with the contestants making their appearance in modernized Pha Khao Ma outfits, blending traditional Thai culture with contemporary fashion. This event not only highlighted the rich cultural heritage of Thailand but also aimed to promote the country’s soft power by showcasing Thai elegance on an international stage through creative design.

As the night progressed, the sound of music heightened the excitement among the audience, both at the venue and at home, leading into a Pha Khao Ma-themed fashion show. The fashion show was a collaborative effort between the organizing team and the contestants, who displayed their unique styles and personalities while inviting people to visit Prachuap Khiri Khan Province.

A special highlight of the evening was the surprise presentation of the Miss Amari 2024 award to the most outstanding contestant of the night. The award went to MUT 26 from Sa Kaeo, Anna Maria Benedict, who captured the judges’ hearts.

Support the 40 contestants in the “Swimsuit Competition” on June 28, broadcast on Channel One31 from 4:30 PM onwards.

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