Thailand has secured a position among the world’s top five destinations for solo travelers, according to a survey conducted by luxury travel service platform Kensington. The study, carried out in collaboration with Opinium Research and Dig Insight, gathered insights from affluent travelers to determine preferred destinations for independent exploration.
India ranked first in the survey, followed by Italy, Japan, and Egypt, with Thailand completing the top five list. The findings highlight a growing trend among solo travelers favoring destinations that offer a mix of cultural richness, natural beauty, and convenient travel experiences.
Matt Cammaert, senior vice-president of marketing at Kensington, noted that solo travelers seek destinations that balance cultural depth with opportunities for independent exploration and tailored services. “They want the freedom to explore at their own pace while enjoying expert guidance, exclusive access, and curated itineraries that align with their interests,” he said.
Thailand’s appeal to solo travelers is attributed to its combination of safety, diverse cultural heritage, and ease of travel. Government officials emphasized the country’s blend of ancient and modern cultures, local cuisine, and welcoming atmosphere as key factors attracting independent travelers.
Looking forward, Thailand aims to capitalize on its strong ranking by enhancing tourism experiences. The government is set to launch initiatives under the Amazing Thailand Grand Tourism and Sports Year 2025, focusing on promoting high-quality tourism offerings.
Meanwhile, Google Maps marked its 20th anniversary by unveiling the most reviewed locations across Thailand, underlining the platform’s role in shaping global travel. The list includes prominent restaurants, cafés, parks, and cultural landmarks that continue to draw attention from visitors worldwide.
Among the most reviewed dining establishments are Pu Pen Seafood Restaurant in Chon Buri, Tandoori in Phuket, and Chocolate Ville in Bangkok. Popular cafés include Maidreamin MBK in Bangkok and The Village Farm To Café in Kanchanaburi. Natural attractions such as Lumpini Park in Bangkok and Khao Yai National Park in Nakhon Ratchasima rank high among travelers, while cultural sites like The Sanctuary of Truth in Chon Buri and Jim Thompson House Museum in Bangkok remain major draws.
Additionally, some of Thailand’s most reviewed temples, including Wat Arun, Wat Phra Kaew, and Wat Pho in Bangkok, continue to attract visitors with their historical and architectural significance. These findings further reinforce Thailand’s reputation as a leading destination for travelers seeking both adventure and cultural immersion.
